Consulting

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		Considering your users is a sound principle

	And makes good business sense

	Since 1984 John Booth Consulting has offered services and consultation regarding UI design and user psychology for computer-based operations in various industrial sectors such as the software industry, rail and air transportation, psychopharmacology and psychological test publishing.

Applications have involved documentation, personnel selection and assessment, laboratory diagnosis, data processing and software development environments.

During this time, PC technology has evolved continuously, and technologies that were once viewed as being utopian have become everyday reality. In spite of rapid technological advances, however, and regardless of industrial sector, certain principles have consistently guided our work:

UI design must be user-friendly

Reasons for this are simple: user-friendly designs result in higher user satisfaction, fewer errors and reduced system support costs.

UI design must consider work ecologies.

Organizational realities and constraints, user workflow and industrial norms are all factors which have to be weighed against one another. In brief: UI design is only one priority of many

Design efforts and product solutions must be strategic.

In the long-term, UI design must result in a solid product that saves the client time and money while affording user satisfaction


	We put user psychology into our services:


	Computer-based testing and assessment From entry level personnel testing to Assessment Center operations, psychometric testing is particularly prone to damaging effects of poor UI design. Not being careful here can result in lowered assessment reliability and validity.

JBC can ensure your present assessment systems and instruments are user friendly and that their UI design is helping–not hindering–your assessment goals.


	User Interface design for software applications The design of a UI can have a significant impact upon user use of software tools. Poor design hampers effective user use and results in user dissatisfaction. Good design can release the user's creativity and enhance problem solving.

JBC can help you here in evaluating your present applications regarding operational needs and conformance to ISO normative standards.


	Web Site Evaluation Your web site represents a public relations opportunity. As such, you only have one chance to make a good first impression.

JBC can optimally organize and structure your web site so that your
customer service and information efforts are more effective and user friendly.




	©1999 John Booth Consulting